Answers to Exercise Questions for Chapter 9 of Yang Lingli's \"Business English Letter Writing\"

Introduction

In Chapter 9 of \"Business English Letter Writing,\" students are introduced to the basics of drafting sales letters to potential foreign customers. The chapter covers important topics such as the structure and language used in sales letters, as well as how to convey a persuasive and enthusiastic tone.

Main Body

The chapter begins with an overview of the essential components of a sales letter, which include the opening, the body, and the closing. The opening should be attention-grabbing and relate to the reader's interests or needs. For example, a clothing manufacturer might begin a sales letter by acknowledging the difficulty of finding stylish yet comfortable work attire that can withstand the demands of a physical job. The body of the letter should provide details about the product or service being offered and highlight its benefits. The language used in the body should be persuasive and should aim to build excitement and confidence in the reader. It is also important to anticipate potential objections or questions that the reader may have and address them in the letter. The closing should provide a clear call to action and offer a sense of urgency, such as a deadline for a special offer or a limited quantity of the product. The closing should also express gratitude for the reader's time and consideration.

Conclusion

In conclusion, Chapter 9 of \"Business English Letter Writing\" provides valuable guidance on the art of writing effective sales letters to foreign customers. By following the principles laid out in the chapter, students can learn to craft persuasive, enthusiastic, and successful sales letters that can help their businesses connect with potential customers abroad.